This is exactlly the problem I have tried to explain all along, with NBL being non-profit, they must get rid of the money they make. Meaning, there is no real incentive for growth as long as they break even pay their bills. What they do do, which seems to perpetuate the love affair that some tracks have . Is give back money to those tracks, however spending the money in a huge add campaign, and really recruiting riders has a downfall for them. WHAT TO DO WITH THE NEW INCOME? As long as Bob and company continue to break even, you will not see any trully mind shattering marketing ideas. The Disney thing was very outside the box
I think Richie Rich can explain how a non-profit can easily make big money and invest it in growing the business. The nbl just does it wrong.
There are plenty of HUGE non-profits that exist. But Rich knows it best.