You mean the NBL finally got some Bawls?
I’m more concerned first with the marketing to a group that has a majority of it’s members who are kids. 2nd, is the name and what it implies. “You have to drink this to have any balls”.
I do ride for Monster and I give the stuff out. I do not give it out to any young kids when I do. I don’t let my son drink it except for a little cup this past New Years Eve for his toast drink.
Knowing what it cost other vendors to be XXXXXX of the NBL they really spent some $$$ to get in there.
The UCI also has restrictions on caffeine but they had a Red Bull tent set up right at the Worlds this year. Same with the Woodward Supercross a few years back.