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A business does need start up capital.
But in order to grow a business, you need to market it.
No marketing, no new money coming in.
Where to market effectively is always a question.
But if you can get marketing material for free, then the answer is to blanket market.

ALso, you need to play up to your target demographic, in our case a 10-16 male rebellious teen.
Our market is not parents it is kids.